Tech Inc.
This project highlighted the consumerist society that we live in and how technology and big corporations have played a major role in how our society functions. It also focused on the people and how they think that if they have a specific type of skill or a specific type of job they would be accepted and praised in the world. The consumers needs and wants have been expanded by making them compulsive and wasteful. Due to this, man has ceased to be human. This, in my opinion, is considered to be a dystopian society. The large corporations are controlling the people through products and advertising. These companies follow a system in order for the people to keep buying new things. They launch new products within months of when the one previous to it was launched, the new product becomes the new trend, making the previous product obsolete. One might think that it is a coincidence but in reality it is the corporations goal to keep the people in the cycle of buying new things.
My focus emphasized on how data can be mined and used as a tool for design. The project was centred in a fictitious consumerist society where technology and corporate interest play a major role in that world’s core functionality. It also shed light on the ordinary person and how they consume specific skills/jobs marketed to them, motivated by the societal acceptance and inclusion they resulted in.
My commentary which included themes such as “trends”, “drop culture”,“advertising” and “the next big thing” concluded as such: The Dystopian Society I have created de-humanizes by encouraging compulsive behaviours and wastefulness. This work was influenced by the theories of Michel Foucault and Noam Chomsky; specifically the Panopticon theory of an anonymous power having surveillance over the people, which is eerily close to reality and reiterated in classic texts such as Farenheight 451” and “Brave New World”.
- The project was a huge learning experience for me. This enabled me to better understand how to balance research and execution. I struggled the most for the duration of this project and I was not completely satisfied with the outcome. I did not know when to stop the research phase and move on to the execution. Due to this I failed to produce a desirable, executable piece. However, I am still extremely proud of this project as it proved to be a learning point for me.
